Klaviyo vs Privy: Which One Should You Choose in 2026?
Klaviyo
Best for: Shopify brands' email, SMS and CDP Starts at: Free plan 1.6370 reviews Klaviyo review Full profilePick Klaviyo if you need Shopify brands' email, SMS and CDP. Pick Privy if Shopify pop-ups, email and SMS matters more. The table and three-question quiz below show where they differ.
Side-by-side comparison
| Feature | Klaviyo | Privy |
|---|---|---|
| Best for | Shopify brands' email, SMS and CDP | Shopify pop-ups, email and SMS |
| Pricing model | Freemium, by active profiles | Modular, by page views/contacts |
| Starting price | Free plan | $24 / month |
| Rating | 1.6 / 5 (370 reviews) | – |
| Headquarters | Boston, MA | – |
| Key features | Email marketing, SMS and mobile messaging, Customer data platform, Segmentation and flows, Reviews, SMS marketing | Pop-ups and signup forms, Email marketing, SMS, Landing pages, Pop-ups and on-site displays, SMS add-on |
| Our score | 89.1 / 100 | 82.7 / 100 |
From each company's public pricing page and review profiles, checked Oct 27, 2026. Prices change: confirm on the vendor's site before you buy.
Pros and cons
Klaviyo
- G2 4.6 from 1,370 reviews
- Deep Shopify and order data
- Free plan to start
- Costs climb with list size
- Trustpilot 1.6 (370 reviews)
Privy
- G2 4.6 (122)
- Low modular pricing
- Strong list-capture tools
- No free plan
- Lighter analytics than larger ESPs
Klaviyo vs Privy: the core difference
Privy is known for popups, sign-up forms and simple email and SMS for small Shopify stores. Klaviyo is a deeper marketing platform with advanced segmentation, flows and reporting, plus its own forms. So one specializes in growing your list, while the other specializes in what you do with it.
Many small stores therefore start with a simple tool and move to a fuller platform as email revenue grows.
When each one fits
A new store that mainly needs attractive popups, discount codes and a few automations can launch quickly with a list-growth tool. Meanwhile, a brand with steady traffic and several products benefits from detailed segments and flows. Some brands also use a popup tool to capture emails and send them into a separate email platform.
Check how each tool prices contacts, because costs rise as the list grows.
How to decide
First, decide whether list growth or list monetization is your bigger gap. Next, test a popup and a welcome flow in each trial. Then compare conversion rate and revenue per subscriber. Finally, think a year ahead, since switching later means rebuilding flows.
Which should you choose?
Answer three questions. The pick is worked out from the prices, scores and features in the table above.
Alternatives to consider
FAQs: Klaviyo vs Privy
Klaviyo vs Privy: which is better?
Neither Klaviyo nor Privy is better for everyone. The side-by-side table compares them point by point, and the short quiz below it recommends one based on your goal, team size and sales channels.
Klaviyo vs Privy: which is cheaper?
Compare the starting-price rows in the table above, then price Klaviyo and Privy at your real volume (contacts, orders, seats or spend), because entry plans include different limits and features.
Klaviyo vs Privy: which suits Amazon and Shopify sellers?
For Amazon and Shopify sellers, the deciding factors are native integrations, how each handles marketplace data, and reporting. The 'Which should you choose' section maps common seller situations to Klaviyo or Privy.