Klaviyo vs Brevo: Which One Should You Choose in 2026?
Klaviyo
Best for: Shopify brands' email, SMS and CDP Starts at: Free plan 1.6370 reviews Klaviyo review Full profilePick Klaviyo if you need Shopify brands' email, SMS and CDP. Pick Brevo if budget email, SMS and CRM bundle matters more. The table and three-question quiz below show where they differ.
Side-by-side comparison
| Feature | Klaviyo | Brevo |
|---|---|---|
| Best for | Shopify brands' email, SMS and CDP | Budget email, SMS and CRM bundle |
| Pricing model | Freemium, by active profiles | Freemium, by email volume |
| Starting price | Free plan | Free plan |
| Rating | 1.6 / 5 (370 reviews) | – |
| Launched | – | 2012 |
| Headquarters | Boston, MA | Paris, France |
| Key features | Email marketing, SMS and mobile messaging, Customer data platform, Segmentation and flows, Reviews, SMS marketing | Email marketing, SMS and WhatsApp, Marketing automation, Sales CRM, CRM, Landing pages |
| Our score | 89.1 / 100 | 80.1 / 100 |
From each company's public pricing page and review profiles, checked Oct 27, 2026. Prices change: confirm on the vendor's site before you buy.
Pros and cons
Klaviyo
- G2 4.6 from 1,370 reviews
- Deep Shopify and order data
- Free plan to start
- Costs climb with list size
- Trustpilot 1.6 (370 reviews)
Brevo
- G2 4.5 from 2,700+ reviews
- Free plan with CRM
- Volume-based, not contact-based
- Ecommerce segmentation is basic
- Paid prices not visible on page we saw
Klaviyo vs Brevo: the core difference
Brevo, formerly known as Sendinblue, offers email, SMS, chat and a light CRM, and it prices many plans by the number of emails sent rather than the size of your contact list. Klaviyo focuses on ecommerce marketing, with segments and flows driven by store data and pricing tied to active profiles.
As a result, the cost picture can look very different for a brand with a large list that emails it rarely.
When each one fits
Businesses with big lists and modest sending volume, or teams that want a simple CRM alongside email, may find Brevo’s model attractive. However, online stores that rely on detailed purchase behavior for segments often get more from an ecommerce-first platform. Both cover core automations, so test the store integration carefully.
SMS and add-on pricing also differ, so compare complete plans.
How to decide
To begin with, calculate your monthly sends and active contacts. Then price both platforms at those numbers. Next, rebuild your abandoned cart flow in each trial. After that, compare the reports. In the end, choose the tool that fits both your budget and your segmentation needs.
Which should you choose?
Answer three questions. The pick is worked out from the prices, scores and features in the table above.
Alternatives to consider
FAQs: Klaviyo vs Brevo
Klaviyo vs Brevo: which is better?
Neither Klaviyo nor Brevo is better for everyone. The side-by-side table compares them point by point, and the short quiz below it recommends one based on your goal, team size and sales channels.
Klaviyo vs Brevo: which is cheaper?
Compare the starting-price rows in the table above, then price Klaviyo and Brevo at your real volume (contacts, orders, seats or spend), because entry plans include different limits and features.
Klaviyo vs Brevo: which suits Amazon and Shopify sellers?
For Amazon and Shopify sellers, the deciding factors are native integrations, how each handles marketplace data, and reporting. The 'Which should you choose' section maps common seller situations to Klaviyo or Brevo.