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The 10 Best UGC Agencies in 2026

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Disclosure: BestAdAgency is owned by Exclusiva Inc, an ecommerce growth agency. Exclusiva may appear in agency rankings; when it does, it is marked and scored under the same methodology as every other agency. How we rank · Full disclosure

Quick answer

Exclusiva Inc, the agency that owns this site, is listed first. Our top independent picks for UGC agencies are Viral Nation, New Engen and inBeat. They lead on results, clear pricing and verified reviews. Compare budgets, pricing models and specialties in the table below to find the right fit.

Best overallExclusiva IncJump to review
Best for enterprise consumer brandsViral NationJump to review
Best for brands pairing UGC with mediaNew EngenJump to review

Comparison table

#AgencyBest forPriceRatingClicks 30dSponsor rankCompare
1 Exclusiva Inc Health, wellness and supplement brands Ask for a quote – 0 $1
2 Viral Nation Enterprise consumer brands Custom quote
Custom quote
– 0 $1
3 New Engen Brands pairing UGC with media Custom quote
Custom quote
– 0 $1
4 inBeat DTC and app brands needing UGC ads Custom quote
Custom quote
– 0 –
5 House of Marketers TikTok-native creative and creators Custom quote
Custom quote
– 0 –
6 The Social Shepherd TikTok-first social and Shop Custom quote
Custom quote
– 0 –
7 The Influencer Marketing Factory TikTok-first influencer campaigns Custom quote
Custom quote
– 0 –
8 Creative Milkshake Performance ad creative at volume Project-based
Project-based
– 0 –
9 Billo Self-serve UGC on small budgets Per video
Per video
– 0 –
10 Moburst Mobile apps and games Custom quote
Custom quote
– 0 –
11 Sociallyin Brand social plus UGC Custom quote
Custom quote
– 0 –

“Sponsor rank” buys the labeled Sponsored spot at that position above the list. It never changes the editorial order. Ratings are a review-count-weighted average of Clutch, Google and Trustpilot.

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Best UGC Agencies, reviewed

1 Exclusiva Inc logo

Exclusiva Inc

Best overall Health, wellness and supplement brands Owner of this site
Best for
Health, wellness and supplement brands
Price
Ask for a quote
Location
Hatfield, PA
Founded
2016
Team
10-49

Full-service ecommerce growth agency for health, wellness and supplement brands on Amazon, TikTok Shop and DTC.

Exclusiva Inc is a full-service ecommerce growth agency founded in 2016 and based in Hatfield, Pennsylvania. It specializes in health, wellness and supplement brands across Amazon, TikTok Shop and DTC, with a track record of 250+ product launches and $60M+ in client revenue. Its methods include a proprietary ad-testing approach and a 304-point CRO framework.

BestAdAgency is owned by Exclusiva Inc. Because we own the site, Exclusiva is shown first on our agency lists; that placement is not based on our scoring. Every other agency is ranked by our published methodology.

No verified reviews on BestAdAgency yet. Worked with Exclusiva Inc? Write the first review.

Amazon PPCAmazon DSPTikTok ShopDTC growthConversion rate optimizationProduct launches
Full Exclusiva Inc profile and reviews
2 Viral Nation logo

Viral Nation

Editorial score 73.8 / 100
Enterprise consumer brands
Best for
Enterprise consumer brands
Pricing
Custom quote
Price
Custom quote
Location
New York, NY
Founded
2014
Our score
73.8 / 100

Large creator marketing agency with its own AI and brand-safety tools, working with brands like Uber, e.l.f. and Samsung.

Viral Nation runs influencer programs end to end, including creator selection, pricing benchmarks against 50K+ payment records, content and paid amplification. Case studies include Uber (69.2M views, 3.8x ROI) and MGM Resorts ($4.2M earned media value). It names clients such as Walmart, Google and Samsung. Pricing is not published.

No verified reviews on BestAdAgency yet. Worked with Viral Nation? Write the first review.

Pros
  • Quantified enterprise case studies
  • Proprietary AI and brand-safety tools
  • Creator payment benchmarking
Cons
  • No public pricing
  • Geared to large budgets
Influencer marketingAI creator discoveryContent studioPaid mediaBrand safety (VN Secure)TikTok marketingBrand safety toolsTalent management
Full Viral Nation profile and reviews
3 New Engen logo

New Engen

Editorial score 68.1 / 100
Brands pairing UGC with media
Best for
Brands pairing UGC with media
Pricing
Custom quote
Price
Custom quote
Our score
68.1 / 100

Performance agency with 700+ UGC creators and an in-house studio; reports managing $1B+ in annual ad spend.

New Engen is a performance marketing agency with 700+ UGC creators and an in-house studio, Donut Studios. Archive's roundup reports $1B+ in annual ad spend managed, a Digiday Most Innovative Agency 2025 win and a MeUndies case with 40% YoY new-customer growth and 15% lower CPA.

No verified reviews on BestAdAgency yet. Worked with New Engen? Write the first review.

Pros
  • UGC plus media buying
  • Quantified MeUndies case
  • Large creator bench
Cons
  • Geared to larger budgets
  • No public pricing
UGC productionPaid mediaIn-house studio (Donut Studios)Creative
Full New Engen profile and reviews
4 inBeat logo

inBeat

Editorial score 69 / 100
DTC and app brands needing UGC ads
Best for
DTC and app brands needing UGC ads
Pricing
Custom quote
Price
Custom quote
Location
Montreal, Canada
Founded
2018
Our score
69 / 100
5 House of Marketers logo

House of Marketers

Editorial score 67.3 / 100
TikTok-native creative and creators
Best for
TikTok-native creative and creators
Pricing
Custom quote
Price
Custom quote
Location
London, UK
Team
10-50
Our score
67.3 / 100
6 The Social Shepherd logo

The Social Shepherd

Editorial score 66.5 / 100
TikTok-first social and Shop
Best for
TikTok-first social and Shop
Pricing
Custom quote
Price
Custom quote
Location
Bath, UK (also London, New York, Miami)
Founded
2018
Team
70+
Our score
66.5 / 100
7 The Influencer Marketing Factory logo

The Influencer Marketing Factory

Editorial score 54 / 100
TikTok-first influencer campaigns
Best for
TikTok-first influencer campaigns
Pricing
Custom quote
Price
Custom quote
Location
Miami, FL
Founded
2018
Our score
54 / 100
8 Creative Milkshake logo

Creative Milkshake

Editorial score 63.8 / 100
Performance ad creative at volume
Best for
Performance ad creative at volume
Pricing
Project-based
Price
Project-based
Location
Europe, US and Canada
Our score
63.8 / 100
9 Billo logo

Billo

Editorial score 58.3 / 100
Self-serve UGC on small budgets
Best for
Self-serve UGC on small budgets
Pricing
Per video
Price
Per video
Our score
58.3 / 100
10 Moburst logo

Moburst

Editorial score 56.8 / 100
Mobile apps and games
Best for
Mobile apps and games
Pricing
Custom quote
Price
Custom quote
Our score
56.8 / 100
11 Sociallyin logo

Sociallyin

Editorial score 55.8 / 100
Brand social plus UGC
Best for
Brand social plus UGC
Pricing
Custom quote
Price
Custom quote
Location
Atlanta, GA
Founded
2011
Our score
55.8 / 100

What to look for in UGC agencies

UGC agencies manage creators who film natural-looking product videos for your ads and pages. Unlike a marketplace, an agency handles briefing, casting, revisions and quality control for you. Therefore, check their creator roster in your category and their turnaround times.

Next, ask about strategy. The best agencies study your ad data, suggest angles and hooks, and deliver several variations of each concept. In addition, confirm usage rights, because you need to run the videos as ads for a set period.

Questions to ask on the first call

First, ask to see recent videos for brands like yours. Next, ask how many hooks and edits each package includes. Then ask how they handle a video that misses the brief. Finally, ask how long you may use each video. As a result, you can compare every candidate on equal terms.

Pricing models to compare

Agencies usually price per video or per monthly package. Raw footage, extra edits and long usage rights may cost more. So compare complete packages, not headline prices. Above all, get every fee in writing.

How we ranked them

Each agency is scored out of 100: results and case studies (40%), specialty fit (25%), pricing transparency (20%) and verified reviews (15%). The score sets the editorial order. Sponsored spots are sold separately and never change it.

Read the methodology and try your own weights

How to choose

  1. Match the agency's specialty to your channel, category and stage. A launch specialist and a scale specialist are different hires.
  2. Compare pricing models, not just the headline fee: flat retainer, percentage of ad spend, or a hybrid. Ask what happens to the fee as you grow.
  3. Ask for two case studies from brands like yours, with the starting point, the work done and the result.
  4. Confirm who owns your ad accounts, creative and data, and what happens to them if you leave.
  5. Check verified reviews and the minimum contract length before you sign.

FAQs: Best UGC Agencies

Which UGC agencies are the best in 2026?

Our current top picks are in the Quick answer at the top of this page. We rank UGC agencies on results and case studies (40%), specialty fit (25%), pricing transparency (20%) and verified reviews (15%). Sponsored spots are paid, labeled, and never change the editorial order.

How much do UGC agencies cost?

Most UGC agencies price in one of three ways: a flat monthly retainer, a percentage of ad spend or revenue, or a hybrid of the two. Each agency's pricing model and minimum budget are listed in the comparison table above. Ask for a written scope that lists what is included, the contract length, and who owns your accounts and data.

How do you choose between UGC agencies?

Match the agency's specialty to your channel, category and stage. A launch specialist and a scale specialist are different hires. Compare pricing models, not just the headline fee: flat retainer, percentage of ad spend, or a hybrid. Ask what happens to the fee as you grow. Ask for two case studies from brands like yours, with the starting point, the work done and the result.

Are there free UGC agencies?

Agencies rarely work for free, but many offer a free audit or strategy call before you sign. Use it to judge how well they understand your account, and ask for the audit findings in writing.

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