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The 10 Best Profound Alternatives in 2026

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Disclosure: Some links on this page are affiliate links. They never change the order of our ranking, and spots labeled Sponsored are paid and sit outside it. How we rank

Quick answer

The best Profound alternatives right now are Peec AI, Semrush AI Visibility Toolkit and Ahrefs Brand Radar. They lead on results, clear pricing and verified reviews. Compare budgets, pricing models and specialties in the table below to find the right fit.

Best overallPeec AIJump to review
Best for semrush users adding AI trackingSemrush AI Visibility ToolkitJump to review
Best valueAthenaHQJump to review

Comparison table

#ToolBest forPriceRatingClicks 30dSponsor rankCompare
1 Peec AI Brands and agencies tracking AI search $95 / month
Monthly subscription (prompt-based tiers)
– 0 $1
2 Semrush AI Visibility Toolkit Semrush users adding AI tracking $99 / month
Flat monthly add-on
1.6 (1,423) 0 $1
3 Ahrefs Brand Radar Large-scale AI mention research $50 / month
Monthly add-on
2.2 (322) 0 $1
4 Scrunch Brands optimizing for AI answers $300 / month
Monthly subscription
– 0 –
5 AthenaHQ Teams starting GEO on a free plan Free plan
Free plan + credit-based tiers
– 0 –
6 Otterly.AI Low-cost AI visibility monitoring $29 / month
Monthly subscription (prompt-based tiers)
– 0 –
7 Goodie Full-loop AEO for brands $295 / month
Monthly subscription tiers
– 0 –
8 Rankscale Budget multi-engine AI tracking $17 / month (annual billing)
Credit-based tiers
– 0 –
9 Trakkr Agencies needing white-label reports $100 / month
Tiered monthly subscription
– 0 –
10 Conductor Enterprise SEO teams adding AEO Custom quote
Custom quote
– 0 –

“Sponsor rank” buys the labeled Sponsored spot at that position above the list. It never changes the editorial order. Ratings are a review-count-weighted average of Clutch, Google and Trustpilot.

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Best Profound Alternatives, reviewed

1 Peec AI logo

Peec AI

Editorial score 74.4 / 100
Best overall Brands and agencies tracking AI search ▶ Demo video
Best for
Brands and agencies tracking AI search
Pricing
Monthly subscription (prompt-based tiers)
Price
$95 / month
Location
Berlin, Germany
Our score
74.4 / 100

AI search visibility tracker covering ChatGPT, AI Mode, AI Overviews, Copilot and Gemini on every plan; says 3,500+ brands use it.

Peec AI tracks brand mentions in AI answers with plans tiered by prompts (Starter 50, Pro 150, Advanced 350) and unlimited users. All plans include ChatGPT, Google AI Mode, AI Overviews, Copilot and Gemini; Enterprise adds up to 13 models and API access. It says 3,500+ brands and agencies use it. Its pricing page did not show prices in the version we read.

No verified reviews on BestAdAgency yet. Worked with Peec AI? Write the first review.

Pros
  • AI Mode and AI Overviews on all plans
  • Unlimited users
  • Says 3,500+ customers
Cons
  • Prices not visible on page we read
  • Extra models are paid add-ons
AI visibility trackingAI Overviews & AI Mode trackingCompetitor benchmarkingLooker Studio exportSource analysisChatGPT and AI engine trackingPrompt and competitor trackingLooker Studio integration
Full Peec AI profile and reviews
2 Semrush AI Visibility Toolkit logo

Semrush AI Visibility Toolkit

1.61,423 reviews
Semrush users adding AI tracking ▶ Demo video
Best for
Semrush users adding AI tracking
Pricing
Flat monthly add-on
Price
$99 / month
Our score
79.4 / 100

Semrush's AI Visibility Toolkit tracks brand presence in ChatGPT and Google AI Mode for $99/month.

Semrush's AI Visibility Toolkit adds AI visibility scores, prompt research, daily prompt tracking in ChatGPT and Google AI Mode, sentiment analysis and an AI-crawler site audit. It costs $99/month with no free trial. It fits teams already on Semrush; the help page we read did not list Perplexity or AI Overviews tracking.

Ratings across the webChecked Oct 27, 2026
Trustpilot 1.6 1,423 reviews Read on Trustpilot

No verified reviews on BestAdAgency yet. Worked with Semrush AI Visibility Toolkit? Write the first review.

Pros
  • Fixed $99/month price
  • Ties into Semrush SEO data
  • Fits into existing Semrush workflows
Cons
  • No free trial
  • Tracks fewer engines than specialists
AI visibility scorePrompt tracking (ChatGPT, AI Mode)Brand sentimentAI crawler site auditAI visibility overviewPrompt trackingCompetitor researchAI search site audit
Full Semrush AI Visibility Toolkit profile and reviews
3 Ahrefs Brand Radar logo

Ahrefs Brand Radar

2.2322 reviews
Large-scale AI mention research ▶ Demo video
Best for
Large-scale AI mention research
Pricing
Monthly add-on
Price
$50 / month
Location
Singapore
Our score
82.6 / 100

Ahrefs' Brand Radar measures AI mentions and citations across six AI platforms using an index of 500M+ prompts.

Brand Radar tracks mentions, citations and AI share of voice across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude in custom prompts. Ahrefs says its index covers 514M+ prompts built from its keyword database. Custom Prompts start at $50/month and the AI Visibility Index at $199/month.

Ratings across the webChecked Oct 27, 2026
Trustpilot 2.2 322 reviews Read on Trustpilot

No verified reviews on BestAdAgency yet. Worked with Ahrefs Brand Radar? Write the first review.

Pros
  • 514M+ prompt index
  • Covers AI Overviews and AI Mode
  • Uses Ahrefs keyword data
Cons
  • Pricing tiers are complex
  • Low-volume brands may get thin data
AI Overviews & AI Mode trackingAI share of voiceCustom prompt trackingCitation trackingAI Visibility IndexChatGPT mention and citation trackingAI Visibility Index (514M+ prompts)AI mention tracking
Full Ahrefs Brand Radar profile and reviews
4 Scrunch logo

Scrunch

Editorial score 78.9 / 100
Brands optimizing for AI answers ▶ Demo video
Best for
Brands optimizing for AI answers
Pricing
Monthly subscription
Price
$300 / month
Our score
78.9 / 100
5 AthenaHQ logo

AthenaHQ

Editorial score 75.7 / 100
Teams starting GEO on a free plan
Best for
Teams starting GEO on a free plan
Pricing
Free plan + credit-based tiers
Price
Free plan
Location
San Francisco, CA
Our score
75.7 / 100
6 Otterly.AI logo

Otterly.AI

Editorial score 74.9 / 100
Low-cost AI visibility monitoring ▶ Demo video
Best for
Low-cost AI visibility monitoring
Pricing
Monthly subscription (prompt-based tiers)
Price
$29 / month
Our score
74.9 / 100
7 Goodie logo

Goodie

Editorial score 78 / 100
Full-loop AEO for brands ▶ Demo video
Best for
Full-loop AEO for brands
Pricing
Monthly subscription tiers
Price
$295 / month
Our score
78 / 100
8 Rankscale logo

Rankscale

Editorial score 74.8 / 100
Budget multi-engine AI tracking ▶ Demo video
Best for
Budget multi-engine AI tracking
Pricing
Credit-based tiers
Price
$17 / month (annual billing)
Location
Vienna, Austria
Our score
74.8 / 100
9 Trakkr logo

Trakkr

Editorial score 61.6 / 100
Agencies needing white-label reports
Best for
Agencies needing white-label reports
Pricing
Tiered monthly subscription
Price
$100 / month
Our score
61.6 / 100
10 Conductor logo

Conductor

Editorial score 56.9 / 100
Enterprise SEO teams adding AEO ▶ Demo video
Best for
Enterprise SEO teams adding AEO
Pricing
Custom quote
Price
Custom quote
Our score
56.9 / 100

Why teams look for Profound alternatives

Profound is known for tracking how brands appear in AI answer engines. Teams compare alternatives for price, the engines covered, prompt limits, reporting style or integrations with their SEO stack. Therefore, list the engines and markets you need to monitor first.

Some tools focus on ChatGPT and Perplexity, while others add Google’s AI Overviews and AI Mode. In addition, a few SEO suites now include AI visibility features alongside classic rank tracking.

What to compare

First, compare how many prompts you can track and how often each one runs. Next, check whether the tool stores full answers and cited sources. Then look at competitor tracking and exports. Finally, test support, since this category changes quickly.

Mistakes to avoid

To start with, don’t compare tools on different prompt sets; use the same list everywhere. Also avoid tracking only branded questions. Above all, connect findings to content and PR work, or the data won’t change results.

How we ranked them

Each tool is scored out of 100: results and case studies (40%), specialty fit (25%), pricing transparency (20%) and verified reviews (15%). The score sets the editorial order. Sponsored spots are sold separately and never change it.

Read the methodology and try your own weights

How to choose

  1. Write down the two or three jobs the tool must do every week, and test those first in the free trial.
  2. Check the integrations you rely on (Amazon, Shopify, TikTok Shop, your email and analytics tools).
  3. Price the plan you will actually need in six months, not the entry plan.
  4. Look at how data gets in and out: exports, API access and what you keep if you cancel.
  5. Read recent reviews for support quality and how often the product ships updates.

FAQs: Best Profound Alternatives

What is the best Profound alternative?

The best Profound alternative depends on why you're switching. Our top pick is named in the Quick answer above, with alternatives for tighter budgets and specific channels.

Is there a free Profound alternative?

Yes. Several Profound alternatives on this list have a free plan or free trial; the Price column shows which.

Why do sellers switch?

The most common reasons people leave Profound are price increases as they grow, missing features for a specific channel, support quality, and wanting fewer tools. Each review above notes which of these it solves.

Related rankings

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